When the leadership team of the Global Methodist Church’s Eastern Texas region engaged Winsome Co., they were experiencing a defining moment for identity formation and growth. Through our guided discovery process, we helped the Conference articulate who they are and where God is leading them—culminating in a successful renaming and rebrand from the Eastern Texas Annual Conference to the Trinity Conference of the Global Methodist Church.
Our work extended far beyond design. Winsome Co. helped to cultivate a unifying brand that honors the larger Global Methodist identity while providing a shared identity for the 394 local congregations that comprise Trinity's family of churches across Eastern Texas, Louisiana, and Arkansas. From logo and visual language to messaging and digital presence, every element was created to strengthen meaningful connection among members and leaders, and to advance a culture deeply rooted in the movement of the Holy Spirit.
The result is a vibrant and growing platform of communication and shared ministry. Winsome Co. led the development of the Conference’s best-in-class website, trinitygmc.org, which averages more than 21,000 visits per month. The Winsome team has also provided thematic development, production design and onsite media direction for the 2023, 2024, and 2025 Annual Conference gatherings. We also launched Voices of Trinity, a podcast that amplifies stories of faith and renewal across the region—fueling interest, engagement and a sense of belonging within the wider Global Methodist movement.
Since the launch of the new brand, engagement and connection have multiplied. The Conference’s YouTube channel has reached 43.9K total views, 4.2K watch hours, and 248.8K impressions since July 1, 2023, while the Conference's Facebook followers have grown from zero to 2.3K since the rebrand launch on January 1, 2024.
What began as a rebranding initiative has become a Spirit-led movement of unity, clarity, and connection—equipping the Trinity Conference to make disciples of Jesus Christ and spread scriptural holiness across the globe.
"Working with Winsome Co. has been an incredible experience. Mike Sims is a detail-oriented and relationship-focused leader who approaches every project with excellence. What stands out most is that you never feel like just a “client.”Mike makes you feel like you’ve gained a trusted business partner who is equally invested in your success."
Trinity Conference, Global Methodist Church
